TikTok is introducing a new feature that allows them to cut down on the amount of AI-made media appearing in their feeds. This initiative comes as the company revealed that it now features over 1 thousand million content made with AI.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a full-scale rollout. This advancement comes amid a rise in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the fastest-growing video streams on a competing service only show content made by AI. A considerable share of this content is deemed “AI slop”, a label for poor-quality, mass-produced content that is typically nonsensical or surreal.
Based on user feedback that many people appreciate content made with AI tools, including digital art to science explainers, and we intend to offer the community the ability to increase or decrease of that, according to their own preferences,” commented a platform representative.
AI on the Platform
The service announced that there are presently 1.3bn videos on its app tagged as artificially created. In total, more than 100 million media items are added to the platform every day, making AI content a limited part of its overall inventory.
How to Adjust Settings
Members will be capable of reduce or increase the level of AI-generated videos they watch by using the topic control feature in the application and selecting “AI-generated content”. Further subjects that can already be modified under the setting encompass politics, style, aesthetics, and movement.
AI Disclosure Rules
The platform’s rules require users to label lifelike AI-made content, and it bans malicious deepfakes of public figures or emergencies. Any believable AI video that is not labeled can be deleted under its terms of service.
In addition, the service will henceforth apply an “AI-made” watermark to content created with its proprietary AI systems, or identified by an collaborative effort for spotting content made by AI. This action is designed to deter users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is additionally launching a $2m awareness program for specialists and institutions to develop educational content about using AI responsibly. This project will benefit non-profit groups specializing in training computer science.
Content Safety Approach
The video-sharing app has defended its content review process, amid debate over proposals to make redundant hundreds of content moderators in the UK. The company is planning to reduce 439 jobs in its trust and safety department in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by removing the most graphic content before it is viewed by staff. TikTok reported a significant reduction in explicit and harmful content handled by content reviewers over the previous year due to the use of its automated systems.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable work at speed.”
